BUT WHY DO YOU NEED A MARKETING CONSULTANT?
There are many reasons people look to outsource their marketing support, however these are the key reasons I've seen and where the most impact has been made;
EXPERTISE AND KNOWLEDGE
Working within the industry has given me extensive knowledge and specialised skills in various areas such as partner marketing, marketing strategy and campaign creation. These may be areas you don't have the skill set available in-house
COST EFFECTIVE
It can be more cost-effective to hire a consultant for a short amount of time, rather than hiring a full-time employee. Especially if you are a small business or a start-up. It can also help you allocate your budgets more efficiently, enabling you to allocate your resources to more high-impact activities
FRESH IDEAS
A consultant can offer a new perspective on your business and marketing strategies. They can identify areas for improvement and provide an innovative view on areas internal teams may have overlooked. They are also unbiased and not swayed by internal politics or existing bias in the organisation.
STRATEGIC PLANNING
Consultants can delve into your business's overall goals and objectives to develop and execute a comprehensive marketing strategy. Enabling business owners to focus on core activities and strategic goals
SCALABILITY
Consultants are able to scale their services up or down, based on your organisation's needs. This provides flexibility as the business grows or changes. They can also provide customised solutions to suit your specific business requirements, rather than providing a one-size-fits-all approach.