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My expertise lays in devising and executing channel strategies that effectively align with partner marketing activities, ensuring maximum engagement and growth. With an in-depth knowledge of the IT channel ecosystem, and experience in working with a diverse range of channel partners including Managed Service Providers (MSPs), Value Added Resellers (VARs), Independent Software Vendors (ISVs) and System Integrators (SIs) I am confident I can support your channel strategy and drive impactful marketing initiatives.

Build and scale go-to-market programmes across your VAR, MSP, ISV and SI ecosystems.

I work as part of your team, attending your meetings, using your tools and representing you as your marketing manager.

From product launches and demand gen to partner enablement and events, I can help you move the commercial needle.
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